Succesive emails have in common the beginning of their sender address (usually support@…) and the content of the page they link to. They differ, though, as regards their subject and body.

Spamers' invention should be appreciated. They provided so many different versions of the message, that they successfully cheat anti-spam filters. In this respect, it is comparable to the Nigerian inheritance scam. But the other aspect is more interesting. Variety of the texts allows to perceive the idea behind them all. The idea these spamers had, regarding what should make their target to react in a way they want it to react.

As names of the senders sound (for Poles) familiar, and the (Polish) language of all messages does not look raw, like an automatic translation, it could be assumed, that their „offer” is carefully profiled for Polish recipients. Thus, what seems to be the core of the expected influence?

First and foremost: rather crude, materialistic motives. „What do you dream of, at work from 9 to 18? Are you happy with it?” - spamers question. „Why some live wealthy, while others can hardly earn for life?” - they ask rhetorically. „Just look, how (much) that bastard earns!” - they pump up emotions. „Ask me how is it possible that I have 4 BMW in the garage if I do not work at all” - they resonate, not paying too much attention to the punctation. „58% of people makes this unforgivable mistake” - they scare. „You've got your chance to show up!” - they lure. „I have eventually found out how to earn not working much” - they confess, and in this case I am inclined to believe. There is also a version for smart ones: an explanation, how has it happened that such an El Dorado appears wildly open for everyone: „His competitors published the page he uses to earn - click and see for yourself!”

For sure, sociologists and linguists would dig out a lot from this material. As of mere me, I have just examined briefly these mails' headers. They suggest that mails were sent from independent mailers, not from malware on a private computers. And also, that they only impersonate senders. So, if anyone wished to respond to them, more or less politely informing that they are disseminating unwanted emails, it would be not only waste of time, but also a ricochet of the spam campain.